From Another Blooming Designer. Business card as houseplant.
A website is part of your advertisement. It is a place where people can learn about your business, who you are, what you sell, what your specials of the month are, and any other information that can get them to use your services.
But just because you have an online presence doesn't mean that people are automatically going to come to your website. Your website, which is an advertisement for your services, also needs it own publicity! Yes, we have to advertise our websites so that people can access them to see what our services are.
There are many unusual and original ways for you to get people to pay attention to your website based on a loose concept of business cards. Ordinary business cards are 3.5"x2" cards with a 15pt thickness, where you put your pertinent information. But now they have become much more imaginative and interesting. I have blogged about this, and written an article on it (please refer to my main website for information about my articles).
Below are some examples of business cards taken to another level. You can wear, hand out, send these "cards", or find any number of ways to get them out to your potential customers. You can put them at the counter in your store (and even sell some of them), you can leave them in other stores or community centers, you can get your kids to wear them around town (t-shirts would be a good one), and the rest is up to your imagination!
Here are some imaginative examples:
- Stickers and fridge magnets
- Small pins
- Matches
- Holiday ornaments
- Small toys
- Functional things like pens, pencils, key chains, coasters
- Fun shapes and objects
- Games such as playing cards
- Mimic your store - if yours is a bakery, make some shapes that resemble breads or pies
- Make something crafty - like a hand-sewn sachet
- And more...
You can read more at this site. The great thing is that once you start using your imagination, all kinds of ideas start popping up.
