Book Review: The Irresistible Offer

Mark Joyner has a series of books out with no nonsense strategies about how to sell you product.

The Irresistible Offer: How to Sell Your Product or Services in 3 Seconds or Less (TIO) of course starts with the premise that you have something to...offer. And not only that, that you have something to offer to some-one (some group) which is "thirsty" - his words - for your product or services.

In TIO, Joyner stresses the TOUCHSTONE, an integral part of your business idea which will give the irresistible offer to your clients.

The most interesting example he gives is the touchstone for Domino's Pizza: "Delivery in 30 minutes or money back" became a phenomenon. Whether people liked the pizza or not (although Joyner always stresses quality), people would order Domino's just to be guaranteed a hot pizza delivered in record time.

Joyner's next book, The Great Formula for Creating Maximum Profit with Minimal Effort takes off where TIO left, and this time his idea is how to continually sell the product once we have the TIO and the thristy crowd.

One ingenious idea, from some case studies he presented, is an e-book publisher who used a simple concept to get his clients continually interested: Volume I, Volume II, Volume III... You get the picture.

Both books are chock full of ideas. They are written in an easy, conversational way, and can enhance anyone's library.