There are a million and one websites to click through. Many focus their attraction quotient on their product. Some on their marketing ability. Others on bells and whistles. And still others on their interactivity.
There is no question that all these are important points to consider in the overall design. But, I have seen very few websites which genuinely consider how good they look as one of their selling points.
Part of the reason is that many websites are designed by "techies". People who love to fiddle with codes, scripts, and other structural aspects of websites. Even amongst a team, the person who's considered the "designer" often has no formal background in color, composition, graphics or typography.
Quite frankly, most people can build their own basic website. Some of the technical components are not so complicated anymore. You can choose from thousands of software to do the rudimentaries. Of course the trained web designer will be able to narrow in on the appropriate, cost-effective and most reliable software in very short notice, saving you both time and money.
But, a trained graphic designer, with an eye out for aesthetics, is hard to find. As are those especially attractive websites. One of your criteria for your website should be how good it looks. And spend some time finding the designer who can do that for you.