Here is a section from my article "The Whys and Hows of Adding a Blog to Your Website."
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The Whys and Hows of Adding a Blog to Your Website.
A. WHY ARE BLOGS IMPORTANT?
1. Blogs personalize your website
There is the "About" section with the biography, and the "Gallery of Photos" section with photos to put a face to the website contributors, but there is no direct interaction with the reader with these one-off posts. A blog, with repeated entries, is about giving the point-of-view of the webmaster, allowing us to know him better than what his website says.
Example: The Times online has a blog section with several writers (including the featured web writers) who give their own perspectives and opinions on current news.
2. Blogs update visitors
A static website, with irregular updates (usually on services, which don't change that much) cannot give a well-rounded picture of the goals and plans of the website. A good blog will discuss new ideas before they are implemented, and explain current services to give its visitors the workings behind the idea.
Example: The Art Gallery of Ontario has a blog section which focuses on the renovation, comments on gallery projects, and other related topics. This kind of information would be hard to document on the regular website.
3. Blogs provide information
Much better than links, blogs can be a great resource for like-minded websites, projects, communities and individuals. A well-archived blog with easily classified topics can be a wealth of information
Example: bbrooks fine flowers has a blog to give seasonal and other information about flowers. The information doesn't necessarily have to be about the flowers in their store.
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